The mountain-towner’s favorite pair of jeans needs to do a little more than the classic denim staple. They need to look how he feels: relaxed. They need to work how he plays: harder than the rest. Doing just that and more, our Rivet Jean is constructed from 99% organic cotton with 1% spandex for a stretch denim made for comfort and mobility. An action gusset provides extra range of motion, while custom Stio® rivets offer reinforcement. An ideal combination of old and new and an easy everyday choice for everyday life.
As caretakers of the mountain life, we recognize our responsibility to support organizations and people who share our vision to drive positive change for people and the planet. We’re proud to partner with some tremendous organizations in their missions to responsibly advance outdoor recreation and protect our wild surroundings.
We are committed to building garments that are durable, timeless and continue to perform season after season. Over 50% of our product line incorporates preferred materials, which include organic cotton, recycled materials and responsibly-sourced down. We are committed to growing our preferred materials usage to 75% by 2025 and to completely eliminating PFAS from our garments by 2025.
Our apparel is built to last. As a part of our efforts to reduce waste and keep more gear in the mountains where it belongs, our home-grown gear renewal program allows previously-used items to be traded in, cleaned, repaired and circulated back into use.
Make Your Own Mountain Music
Every Stio Mountain Studio dedicates a spot in the corner to a certain guitar—not just any old six-string, but one created by the talented artisans at Taylor Guitars. It’s a tribute both to our founder Sulli’s passion for plucking the strings, and to all the times when music has forged connections across campgrounds and tailgates with friends and strangers alike. Read on to meet each artist and delve into the elements of the local landscapes that inspired their art.Pinecone, Acorn—Or Urban Legend?
Stio's logo has often been a topic for debate, so we took to the streets and slopes with our friends at the Whitebark Pine Ecosystem Foundation to set the record straight. Our logo? It's a Whitebark Pinecone. Check out the deeper story of this humble seed that’s the key to holding together an entire ecosystem.Of Food, Fishing And Freedom
Chef, fly angler and Stio Ambassador Ranga Perera takes us to a few of his favorite moments while filming Flavor On The Fly, from frying up fresh perch on the shores of Lake Champlain, to being guided for the first time by a fellow Person Of Color while fishing in Central Park. It’s a reflection on the ways fishing and food nourish our roots and bring us all together at the same table.